Lead Intake and AI Triage
Turn an incoming inquiry into an organized next step.
The problem
When a lead submits information, someone ordinarily has to copy it into a tracking system, interpret the request, decide who should handle it, and send a notification. Delays or inconsistent handling can cause opportunities to be missed.
What Scail Lab built
A Make.com workflow that receives lead information through a webhook, records it in Google Sheets, uses AI to classify the request, and prepares a clear internal notification.
How the workflow works
- A form submission enters Make.com through a webhook.
- The lead information is recorded in a Google Sheet.
- OpenAI reviews the request and assigns it to an appropriate category.
- The workflow creates a short explanation of the classification.
- A formatted internal notification presents the lead details and recommended routing.
- A person reviews the inquiry and determines the appropriate response.
Human control
AI helps organize and interpret the inquiry, but it does not make commitments or communicate independently with the prospect. A person remains responsible for the response.
Tools used
Make.com, webhooks, Google Sheets, OpenAI, and email.
What this demonstrates
- Form and webhook integration
- Automatic record creation
- AI-assisted classification
- Internal lead routing
- Clear handoff to a human
Demonstration Build — Developed and tested by Scail Lab